For Home Service Founders
TradeUp is your always-on AI business coach. It learns your goals, strengths, and weaknesses — then guides you to work in your unique abilities every single day.
Good morning, Idan.
Today: focus on delegation.
The Problem
You started this business because you're excellent at plumbing, roofing, restoration. But now you spend all your time chasing invoices, answering calls, managing crews — and never working on the business.
Business podcasts and MBA frameworks are built for Silicon Valley, not a guy running 12 trucks and an insurance billing department. The advice you get wasn't made for your industry.
A business coach meets you for an hour and gives you a framework. But no one built a 280-franchise restoration empire from a carpet cleaning machine. And no one knows the gap between who you are and who your business needs you to be.
The Approach
Most coaching tells you what to do. TradeUp tells you what to do given who you are.
When you join, TradeUp builds a personal profile: your goals, your inspiration, your unique abilities — and the gaps that keep you stuck. Every piece of guidance flows from that profile.
The result isn't another generic business course. It's a coach that knows you, your trade, and your ambition — and pushes you to act every single day.
Your Founder Profile
How It Works
A brief onboarding session where we learn your trade, your business stage, your goals, and what makes you tick. This takes 10 minutes and creates your personal founder profile.
Every morning, your TradeUp coach sends a focused prompt: what to work on, what to delegate, what to decide. Grounded in your strengths, built around your gaps, specific to your industry.
Over time, you build systems, delegate operations, and step into the CEO role. TradeUp tracks your progress and adjusts as you grow — from first truck to franchise territory.
Built By
Founder, 911 Restoration — 280+ franchise territories across the US & Canada
Arrived in America with $1,500, broken English, and an $800 Volvo. One carpet cleaning machine later, he built one of the fastest-growing disaster restoration franchises in the country.
Through that journey, he wrote the frameworks, built the tools, and developed the mindset that took him from solo operator to CEO of a national brand. Now he's turning that knowledge into an AI coach — so other tradespeople can make the same leap.
Trust yourself. You've got it.
— Idan Shpizear
TrunkCoach exists because every home service founder deserves a coach that knows their world — not a generic MBA playbook. Built by someone who's been in the truck, and knows how to get you out of it.
Start Your Coaching Journey →